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Dashboard

Predictions and AI insights

Growth-plan features that score visitors by conversion likelihood and surface what drives revenue, powered by your own data.

Two panels on the dashboard home turn your events into forward-looking answers. Both are Growth plan features; other plans see a blurred preview with an Upgrade to Growth button.

Revenue Predictions

The Revenue Predictions panel scores your top five visitors by conversion likelihood:

  • Score: predicted conversion probability as a percentage, colour-coded (green at 70%+, mid-tone at 40%+).
  • Predicted LTV: the visitor’s predicted lifetime value.
  • Factors: hover a row to see what moved the score.
  • Model: the footer names the model version and its generated time.

Click a visitor to open their journey and see how they actually behave. Refresh re-runs scoring on demand.

AI insights

The AI insights panel summarises patterns from your events. It refreshes automatically every five minutes and on demand via Refresh. Each insight card carries a type, a confidence percentage, a summary, and an optional action line:

TypeWhat it looks for
Funnel optimizationWhere the funnel leaks.
Geo opportunitiesRegions worth investing in.
Revenue driversWhat actually generates revenue.
Revenue predictionWhere revenue is heading.
Traffic ROIWhich traffic pays off.

The panel header summarises the data window it studied (event count and revenue). Insights need a minimum of data. With too few events the panel says: Not enough data yet. Check back after 100+ events.

Heatmaps and session recordings are also part of the Growth plan; see Dashboard overview for how they appear on the home view.