Predictions and AI insights
Growth-plan features that score visitors by conversion likelihood and surface what drives revenue, powered by your own data.
Two panels on the dashboard home turn your events into forward-looking answers. Both are Growth plan features; other plans see a blurred preview with an Upgrade to Growth button.
Revenue Predictions
The Revenue Predictions panel scores your top five visitors by conversion likelihood:
- Score: predicted conversion probability as a percentage, colour-coded (green at 70%+, mid-tone at 40%+).
- Predicted LTV: the visitor’s predicted lifetime value.
- Factors: hover a row to see what moved the score.
- Model: the footer names the model version and its generated time.
Click a visitor to open their journey and see how they actually behave. Refresh re-runs scoring on demand.
AI insights
The AI insights panel summarises patterns from your events. It refreshes automatically every five minutes and on demand via Refresh. Each insight card carries a type, a confidence percentage, a summary, and an optional action line:
| Type | What it looks for |
|---|---|
| Funnel optimization | Where the funnel leaks. |
| Geo opportunities | Regions worth investing in. |
| Revenue drivers | What actually generates revenue. |
| Revenue prediction | Where revenue is heading. |
| Traffic ROI | Which traffic pays off. |
The panel header summarises the data window it studied (event count and revenue). Insights need a minimum of data. With too few events the panel says: Not enough data yet. Check back after 100+ events.
Related Growth features
Heatmaps and session recordings are also part of the Growth plan; see Dashboard overview for how they appear on the home view.
RevKlik